Exploring Bad Business Choices and SEO Insights with Ash Nallawalla

Today, we have an incredible story that traverses continents, careers, and the evolving digital age. Joining me is Ash Nallawalla, an SEO consultant with an extraordinary journey. From his humble beginnings in Bombay, India, to his unexpected career shifts in Australia and New Zealand, Ash has navigated the turbulent waters of technology, marketing, and entrepreneurship.In this episode, we discuss the challenges of competing with AI in the publishing industry, the highs and lows of SEO consulting, and the hard lessons learned from undervaluing one's services. Ash opens up about his struggles in the mid-80s trying to break into the computer industry, his eventual success in desktop publishing, and his pivotal role in growing Melbourne PC user group’s internet service.We also delve into the nitty-gritty of SEO, the significance of understanding search intent, and the balance between SEO and PPC in digital marketing. Plus, Ash shares valuable insights from his book, 'Accidental SEO Manager,' and the unique hurdles he faced in getting it published.Resources Discussed On The EpisodeAccidental SEO Manager (Amazon)I have one small favour to ask. Can you please follow the show on whichever platform you prefer to listen to podcasts on.If you like video then I suggest YouTube or YouTube Music is your best choice and you can subscribe to receive notifications of future episodes.For audio, find and follow the podcast on Apple, Spotify, Amazon Music or wherever else you listen, just search for Bad Decisions with Jim Banks.