Exploring Biometric Applications in Venues and Stadiums // Jeff Boehm of Wicket

In this episode "Pro AV Today", host Ben Thomas talks with Jeff Boehm from Wicket about biometrics in venues and stadiums. The discussion focuses on how this technology is influencing security and access control, while addressing public concerns and misconceptions.Recap:Jeff Boehm highlights the need to clear up misunderstandings about biometrics. He points out that people often fear new technologies due to negative stories or a lack of understanding. “There's a lot of uncertainty...and if there's ever any negative stories about it, they gravitate towards that,” Jeff explains. His main message is to educate people about the safety and benefits of biometrics.Privacy is a large focus in the conversation. Boehm discusses how certain biometric tech (such as Wicket’s technology) is optional. “It is 100% opt-in. Users have to opt into it, and they can opt out at any time,” he says. This approach helps build trust with users by giving them control over their data.Jeff also talks about how biometrics can improve experiences at stadiums. For example, facial recognition can make entering stadiums and buying things quicker and smoother. He shares success stories from venues like the Cleveland Brown Stadium, where fans have appreciated the convenience of the technology.Looking ahead, Jeff sees biometrics becoming more common and useful in various areas, not just for security but for making everyday tasks easier and faster. He emphasizes the importance of using biometric data responsibly to maintain user trust.