Exploring Canada's Middle Market: Challenges, Opportunities, and the Path to Growth

In today’s episode, we welcome Sarah Steele, Senior Director at Visa Commercial Solutions, to discuss new research on Canada’s middle market. Sarah shares compelling insights into economic confidence, growth trends, and the distinct challenges Canadian middle market companies face. From adopting digital innovations like AI and automation to leveraging cross-border partnerships with U.S. businesses, she offers practical strategies to overcome hurdles such as limited resources, high costs, and fear of the unknown. Join us as we uncover how these businesses can unlock their full growth potential and thrive in a rapidly evolving economic landscape.Sarah is an award-winning payments professional, with over 20 years of experience leading product strategy, complex projects, and thought leadership. Her accomplishments and experiences are varied, spanning consumer and B2B clients, front and back office, consulting and product management. Currently, as Senior Director of Small & Middle Market Business Products, Sarah is responsible for go to market strategy and roll-out Visa’s products, platforms, and resources in North America.VISA Commercial Solutions, a division of VISA, helps connect businesses to a secure, global network of platforms, products, and services—no matter where you are on your business journey.Download the latest research report at www.middlemarketcenter.org.