Exploring creativity and ambition in B2B

Martin Harrison is the Strategy Director at True. Before joining True, Martin was Strategy Partner at Wunderman Thompson. He’s also held senior positions at Huge and TMW.Martin has been helping brands of all sizes grapple with the challenges and opportunities of the digital revolution. He was the winner of an IPA Effectiveness Award and is a regular speaker on digital strategy, including at SXSW.We discuss:The opportunity for creativity in B2B How B2B marketing can become more ambitious Fame and customer considerationThe importance of category reach and consideration