Exploring creativity and ambition in B2B

Episode 11 of the B2B Marketing Needs Don Draper podcast, hosted by True, titled "Exploring creativity and ambition in B2B" was published on August 17, 2022 and runs 29 minutes.

August 17, 2022 ·29m · B2B Marketing Needs Don Draper

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Episode Description

Martin Harrison is the Strategy Director at True. Before joining True, Martin was Strategy Partner at Wunderman Thompson. He’s also held senior positions at Huge and TMW.

Martin has been helping brands of all sizes grapple with the challenges and opportunities of the digital revolution. He was the winner of an IPA Effectiveness Award and is a regular speaker on digital strategy, including at SXSW.

We discuss:

The opportunity for creativity in B2B
How B2B marketing can become more ambitious
Fame and customer consideration
The importance of category reach and consideration

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