Exploring Niche Podcasting and Automation with Tersh Blissett

In this exciting episode of the Kee to Growth Podcast, host Jen McKee welcomes Tersh Blissett, the founder of the Service Business Mastery Podcast and a seasoned entrepreneur in the service trades industry. Jen and Tersh dive deep into Tersh's diverse journey from launching his first service company, TriStar Mechanical, to co-hosting a major podcast and spearheading multiple business ventures. Tersh shares his experiences in building successful companies like TriStar Mechanical and Service Emperor in Savannah. He discusses how he juggles multiple roles, including his involvement in Skilled Trade Syndicate and Trade Automation Pros, and the development of innovative products like PhoneTap. As the conversation unfolds, Tersh recounts the fascinating story of how his Service Business Mastery Podcast came to be, marking its evolution and the impact of partnering with Josh Crouch. Tersh candidly speaks about the challenges and rewards of co-hosting with Josh and how they successfully tapped into new audiences across different service industries. With approximately 100 to 160 thousand downloads per month, Tersh breaks down the marketing strategies that propelled the podcast to a new level, highlighting the significance of PR, cross-industry outreach, and client engagement. Jen and Tersh also explore the benefits of starting a podcast for your local business. Tersh provides actionable marketing insights, advising service business owners on collaborating with local business groups and leveraging podcasts to build relationships. Furthermore, Tersh reveals his unique marketing techniques for standing out in the service industry—a testament to his motto of doing the opposite of what others might expect, inspired by his friendship with Jesse Cole from the Savannah Bananas. Throughout the episode, listeners are treated to a well-rounded discussion on the intersection of podcasting and marketing in the trades, emphasizing the importance of personal branding, networking, and fostering authentic connections. This episode is a treasure trove of inspiration for anyone in the service industry looking to broaden their horizons and capitalize on innovative marketing strategies. Timestamps: 04:34 Podcast Co-Host Collaboration Begins 07:35 Transition to Remote Work Leadership 13:13 "Local Business Interview Strategy" 15:52 Mike's Return and New Book Plans 20:10 Savannah Bananas' Surprising Success 23:27 Local vs. National Business Focus 24:54 Local Podcasts: Networking over Numbers 27:47 Start Uniquely, Be Flexible 32:59 Embracing AI's Evolutionary Role 35:42 Video Reminders Enhance Client Experience 37:02 Streamlining Client Service with Automation 40:25 Social Media Handle Pursuit   Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! Connect with Jen on Facebook: https://www.facebook.com/jennifer.hartman.73/ or LinkedIn: https://www.linkedin.com/in/jen-mckee-72114824/ Listening on a desktop & can't see the links? Just search for Kee to Growth in your favorite podcast player. The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at www.keehartmarketing.com This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast https://www.servicebusinessmastery.com/