Exploring Patient Education in Medical Affairs

Medical Affairs has traditionally provided patient education by ensuring healthcare providers are up to date on the latest treatment, development and disease state information. Here MAPS speaks with Tim Mikhelashvili, CEO & Co-Founder, Amedea Pharma, and Riaz Abbas, Learning and Performance Lead, JAPAC Medical, Amgen, about innovative approaches to compliant patient education including communications with patient associations, the use of peer navigators, and the emerging use of social media.