Exploring Pet Industry Growth with Nancy Hassel

Send us Fan MailNever Been Promoted Podcast with Thomas HelfrichThomas Helfrich welcomes Nancy Hassel, founder of American Pet Professionals, to discuss the booming pet industry and her journey as an entrepreneur. Nancy shares insights on building a thriving business, fostering community, and navigating the rapidly evolving pet industry.About Nancy Hassel:Nancy Hassel is the founder and president of American Pet Professionals, a business networking and multimedia organization dedicated to supporting pet industry professionals. With over 15 years of experience, Nancy has built a community that educates and empowers veterinarians, retailers, manufacturers, and pet service providers to succeed in the ever-growing pet industry.In this episode, Thomas and Nancy discusses:The Growth of the Pet IndustryNancy outlines the staggering expansion of the pet industry, from $40 billion in 2008 to over $147 billion in 2023, and the opportunities this presents for entrepreneurs.Building a Community in BusinessNancy shares how American Pet Professionals started as a local networking group and grew into a national organization supporting diverse pet professionals through education and connections.The Role of Influencers in the Pet SpaceNancy explores how pet influencers, both human and animal, have transformed the industry, creating opportunities for brands and pet owners alike.Tech Trends in the Pet IndustryFrom wearable devices to AI-driven solutions, Nancy highlights the cutting-edge technology shaping the future of pet care and services.Key Takeaways:Collaboration Over CompetitionWorking together in the pet industry fosters growth and strengthens businesses, rather than viewing each other as rivals.Education is KeyProviding valuable information to pet parents and professionals is essential for standing out and making a meaningful impact.Adapt to InnovationStaying ahead in a growing industry requires openness to new technologies and innovative approaches."The pet industry is more than business; it’s about improving lives—for both pets and their people." — Nancy HasselCONNECT WITH NANCY HASSEL:Instagram: https://www.instagram.com/americanpetpros/YouTube: https://www.youtube.com/c/AmericanPetProfessionalsFacebook: https://www.facebook.com/AmericanPetProfessionals/LinkedIn: https://www.linkedin.com/in/nancyhassel/CONNECT WITH THOMAS:X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromotedWebsite: https://www.neverbeenpromoted.com/Instagram: https://www.instagram.com/neverbeenpromoted/YouTube: https://www.youtube.com/@neverbeenpromotedLinkedIn: https://www.linkedin.com/in/thomashelfrich/Email: [email protected] the showhttps://www.youtube.com/@cutthetie