Exploring the Evolution of Media Sales with James Walmsley from Immediate Media

In this episode of OnBD with ALF, Amanda Rosevear, General Manager of ALF Insight, chats to James Walmsley, Ad Director at Immediate Media.  James shares insights from his career in media sales, including what he loved about his early days at MTV and why he’s stayed at Immediate Media for so many years.He discusses the industry's challenges, including the shifting digital landscape and the resurgence of print media.  James also tells us about the idea behind Atria, a new collaborative initiative among major UK publishers aimed at simplifying media buys and driving investment into trusted, editorial brands and why he thinks joining forces with ‘competitors’ is a positive move. 00:00 Introduction00:47 James’s Career Journey04:11 Life at Immediate Media05:56 Challenges and Innovations in Publishing07:27 Focus on Video and Social Content09:14 Subscriber Growth Strategies12:40 Launch of Atria: A New Marketplace20:31 The Future of Publishing and AI22:06 The Importance of Human Connection in Media23:15 The Value of Trusted Brands24:56 Launching a New Initiative25:59 James's Passion for Media Sales29:03 The Future of Print and Digital Media31:42 Advice for Aspiring Salespeople36:00 James's Career Reflections and Hype Song37:39 Conclusion and Final Thoughts If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

What this episode covers

In this episode of OnBD with ALF, Amanda Rosevear, General Manager of ALF Insight, chats to James Walmsley, Ad Director at Immediate Media. James shares insights from his career in media sales, including what he loved about his early days at MTV and why he’s stayed at Immediate Media for so many years.He discusses the industry's challenges, including the shifting digital landscape and the resurgence of print media. James also tells us about the idea behind Atria, a new collaborative initiative among major UK publishers aimed at simplifying media buys and driving investment into trusted, editorial brands and why he thinks joining forces with ‘competitors’ is a positive move. 00:00 Introduction00:47 James’s Career Journey04:11 Life at Immediate Media05:56 Challenges and Innovations in Publishing07:27 Focus on Video and Social Content09:14 Subscriber Growth Strategies12:40 Launch of Atria: A New Marketplace20:31 The Future of Publishing and AI22:06 The Importance of Human Connection in Media23:15 The Value of Trusted Brands24:56 Launching a New Initiative25:59 James's Passion for Media Sales29:03 The Future of Print and Digital Media31:42 Advice for Aspiring Salespeople36:00 James's Career Reflections and Hype Song37:39 Conclusion and Final Thoughts If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

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This episode was published on February 26, 2026.

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