Exploring the Expansion and Obstacles in the OTT Landscape: Insights from Partho Dasgupta, Former CEO of BARC

Nevertheless, according to Partho Dasgupta, the former CEO of BARC, the Indian OTT industry is still in its early stages of expansion and is poised to remain a thriving, high-volume market. As more foreign streaming companies enter the Indian market, we can expect to see further experimentation with pricing strategies and the bundling of OTT services with mobile data plans. Looking ahead, the primary focus should shift towards achieving profitability rather than relentlessly chasing larger audiences at any cost. It's essential to acknowledge that the initial excitement and rapid growth in the OTT industry may eventually settle, leading to a phase of consolidation.Read more: https://www.mynation.com/business/outgrowth-and-ordeals-of-ott-landscape-barc-s-former-ceo-partho-dasgupta-elaborates-ray445