EPISODE · Jul 1, 2026 · 24 MIN
Exploring the Future of Action Sports with Jay Burke | Silicon Slope Show
from Silicon Slopes | Leaders Interviewing Leaders · host Silicon Slopes
Welcome back to another exciting episode of the Silicon Slope Show! In this episode, we dive into the world of sports business with Jay Burke, the Director of Marketing at Woodward Park City. With nearly 30 years of experience in the Utah marketing landscape, Jay shares his journey from the advertising world to his passion for mountains, skiing, and action sports.00:13 - Introduction and Guest Welcome00:36 - Jay Burke's Background and Career Beginnings01:08 - Transition to Ski Resort Marketing01:54 - Current Role at Woodward Park City02:25 - Marketing Strategies and Digital Shift02:47 - Importance of Events and Owned Media03:52 - Local Paid Media and Market Education04:38 - Overview of Utah's Outdoor Activities05:01 - Woodward's Global Presence and History06:06 - Future Plans for Woodward Urban Centers06:33 - Year-Round Activities at Woodward07:39 - Summer Camps and Youth Programs09:14 - Corporate Partnerships and Brand Collaborations10:54 - Event Planning and Execution11:19 - Creation and Success of Point to Point Event14:20 - Work-Life Balance in the Outdoor Industry16:07 - Building Community and Youth Culture at Woodward18:29 - Future Event Collaborations20:04 - Future of the Outdoor Industry23:14 - Snow Management and Mountain Operations23:57 - Conclusion and Final ThoughtsIf you enjoyed this video and want to support us please leave a LIKE, write a comment on this video and Share it with your friends. Subscribe to our channel on YouTube and click the icon for notifications when we add a new video. Let us know in the comments if you have any questions. Our website: https://www.siliconslopes.comApple Podcasts https://podcasts.apple.com/us/podcast/silicon-slopes-the-entrepreneur-capital-of-the-world/id1698150372Spotify Podcasts https://open.spotify.com/show/2ZdYnWYKPXOqH2fgJ2UJ2N?si=5890c63a145a4a3eSocial: X https://x.com/siliconslopesInstagram https://www.instagram.com/siliconslopes/ LinkedIn https://www.linkedin.com/company/silicon-slopes/ YouTube https://www.youtube.com/channel/UC8aEtQ1KJrWhJ3C2JnzXysw
What this episode covers
Welcome back to another exciting episode of the Silicon Slope Show! In this episode, we dive into the world of sports business with Jay Burke, the Director of Marketing at Woodward Park City. With nearly 30 years of experience in the Utah marketing landscape, Jay shares his journey from the advertising world to his passion for mountains, skiing, and action sports.00:13 - Introduction and Guest Welcome00:36 - Jay Burke's Background and Career Beginnings01:08 - Transition to Ski Resort Marketing01:54 - Current Role at Woodward Park City02:25 - Marketing Strategies and Digital Shift02:47 - Importance of Events and Owned Media03:52 - Local Paid Media and Market Education04:38 - Overview of Utah's Outdoor Activities05:01 - Woodward's Global Presence and History06:06 - Future Plans for Woodward Urban Centers06:33 - Year-Round Activities at Woodward07:39 - Summer Camps and Youth Programs09:14 - Corporate Partnerships and Brand Collaborations10:54 - Event Planning and Execution11:19 - Creation and Success of Point to Point Event14:20 - Work-Life Balance in the Outdoor Industry16:07 - Building Community and Youth Culture at Woodward18:29 - Future Event Collaborations20:04 - Future of the Outdoor Industry23:14 - Snow Management and Mountain Operations23:57 - Conclusion and Final ThoughtsIf you enjoyed this video and want to support us please leave a LIKE, write a comment on this video and Share it with your friends. Subscribe to our channel on YouTube and click the icon for notifications when we add a new video. Let us know in the comments if you have any questions. Our website: https://www.siliconslopes.comApple Podcasts https://podcasts.apple.com/us/podcast/silicon-slopes-the-entrepreneur-capital-of-the-world/id1698150372Spotify Podcasts https://open.spotify.com/show/2ZdYnWYKPXOqH2fgJ2UJ2N?si=5890c63a145a4a3eSocial: X https://x.com/siliconslopesInstagram https://www.instagram.com/siliconslopes/ LinkedIn https://www.linkedin.com/company/silicon-slopes/ YouTube https://www.youtube.com/channel/UC8aEtQ1KJrWhJ3C2JnzXysw
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Exploring the Future of Action Sports with Jay Burke | Silicon Slope Show
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