Exploring the Impact of AI and Marketing Strategies with Benjamin Hoehn

The discussion today touches on topics including the complex business strategies needed to succeed today to the rapid evolution of AI. Ben Hoehn is a fractional CMO whose personal brand is Mojo Mogul.Ben explains his passion for working with early-stage startups and his unique approach to 'strategic-cution.' The conversation dives deep into the AI landscape, discussing its impact on jobs, workforce, and business operations. Key discussion points include the role of business webinars (along with pet peeves), digital content creation, the importance of quick response times for lead follow-up, and strategies for optimizing PPC campaigns. Jim and Ben also talk about how the pandemic has altered business practices and the evolving importance of digital marketing techniques, including video content creation and SEO. They close with insights into the future of targeted advertising and suggestions for optimizing business strategies in a digitally-dominated world.Well worth a listen.Free Text to Speech & AI Voice Generator - ElevenLabs90-Minute Books by Dean JacksonI have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on.If you consume video podcasts then subscribe to the podcast over on YouTube Music is your best choice and you can subscribe to receive notifications of future episodes.For audio, find and follow the podcast on Apple, Spotify, Amazon Music and wherever else you listen, just search for Bad Decisions with Jim Banks.