Exploring the new rules of digital engagement - In conversation with Elizabeth Linder

Today with Elizabeth Linder, we explore our changing societies, in order to get a deeper look into the new paradigms appearing through Western societies, shaping a new social framework for Fine Wine. As most of the world has now been in lockdown for several weeks, we all had to transfer most of our conversations to the digital world. Though digital conversations are being useful to establish a regular level of connection, are they still relevant when it comes to etablishing trust, complicity or intimacy? How can Fine Wine, a social and human product that is meant to be shared, can create new paradigms to thrive in the digital world? We ask Elizabeth her views on how these rules of conversation and engagement and explore the numerous opportunities the current and most unique situation could create for the Fine Wine ecosystem.