Exploring the socialverse with Sarah Southerland

Sarah Southerland is part of the secret sauce in the legendary social media presence of the Oklahoma Department of Wildlife Conservation. What you may not know is that she works with a team of amazing creatives to achieve that perfect tone and to stay atop the digital zeitgeist. In this first episode of ACI's The Outdoor Communicators Podcast, hosts Ashley Zeme (NDOW) and Tim Akimoff (ODFW) chat with Sarah about her role as social media coordinator, the workflow involved in pulling in ideas from a bunch of creative colleagues and what we might see next in the evolution of social media and conservation communication.    Show Notes:  Oklahoma Department of Wildlife Conservation Social Media Twitter Instagram TikTok