EPISODE · Jul 23, 2023 · 21 MIN
Exploring Trust in Media Brands Today
from Stories and Strategies with Curzon Public Relations · host Stories and Strategies
An online survey of 300 people in the United States, Germany, and South Korea explores consumer perceptions of media brands vs other brands. Among the findings:When people trust the content shown on the platform, they were more likely to trust the platform (and vice versa)The media channel being used (i.e., television news) has a significant impact on the level of trust in the content being consumedWe think of television, radio, film, music, social media, print, outdoor ads, and video chats as media brandsWe don’t think gaming, online retailing, influencers or global tech brands are mediaGuest: Steffen HeimLinkedIn Download the study Exploring Trust in Media Brands today: Definition, Dimensions and Cross-National DifferencesLeave a rating for this podcast with one click Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategiesStories and Strategies Website Do you want to podcast? Book a meeting with Doug Downs to talk about it.Connect with usLinkedIn | X | Instagram | You Tube | Facebook Hey, we’re on Threads under Stories and Strategies Request a transcript of this episodeSend us a note about this episode. We'll reply and thank you on a future episodeSupport the show
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An online survey of 300 people in the United States, Germany, and South Korea explores consumer perceptions of media brands vs other brands. Among the findings: When people trust the content shown on the platform, they were more likely to trust the platform (and vice versa)The media channel being used (i.e., television news) has a significant impact on the level of trust in the content being consumedWe think of television, radio, film, music, social media, print, outdoor ads, and video chats ...
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Exploring Trust in Media Brands Today
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