Exploring Western Fashion with Rock and Roll Denim's Riata Marchant

In this episode of the Work Western podcast, host Jed Blackwell is joined by Bonnie Blackwell and Riata Marchant to discuss the exciting world of Western fashion, focusing on the brands Panhandle Slim and Rock and Roll Denim. Riata shares her background in rodeo and how it led her to a career in Western fashion. The conversation explores the unique qualities of denim, the importance of family-owned businesses, and the evolving trends in Western wear, as well as the partnership between the brands and Harrison's store. Riata has a strong background in rodeo and Western fashion. Panhandle Slim has been around since 1946, while Rock and Roll Denim started in 2009. Denim quality is crucial, with ring spun denim being a higher quality option. Family-owned businesses foster a unique work environment and culture. Men's denim trends show a preference for consistency and quality. Western fashion trends are cyclical and influenced by past styles. Inclusivity in sizing is becoming more important in Western fashion. Rodeo culture significantly influences Western fashion choices. The future of Western fashion includes retro styles and bold patterns. Partnerships between family-run businesses can lead to mutual growth and success.