Exploring What It Takes to Grow Web3 Adoption From the Ground Up in Emerging Markets and Across Africa, with Nkechi (Charis) Enebeli @ UGLYCASH (Video)

Nkechi, "Charis" Enebeli is a community builder, content creator, and tech host obsessed with connecting people, opportunities, and technology across Africa.Currently, she leads the community development efforts at UGLYCASH, an American stablecoin app that’s changing how people move money globally. From onboarding new users, cultivating a trust environment, to leading growth campaigns, her focus is simple: transforming crypto from a concept into a lifestyleBefore this, she co-founded Base Africa (now Onchain Global), a community that drove Base adoption across Africa by helping builders and creators use Onchain tools to build real, scalable impact. The focus was on bridging the gap between Base and Africa’s growing Web3 scene through education, collaboration, campaigns, and inclusion.Over the years, Charis has: Managed and scaled communities of 3,000+ active members across different Web3 projects.Hosted and spoken at leading tech and blockchain events across Africa, such as, AirDAO, SailsJS, Web3Ladies, Lagos DevCon, and Web3Lagos Con.Organized growth campaigns and educational programs that drive both adoption and retention.Built content, PR, and community strategies that turned casual users into believers.More than anything, Charis loves seeing people win, especially when they find freedom and purpose through tech - and why she's passionate about making Web3 more inclusive, accessible, and exciting for everyone.