Expo West Prep: Trade Show Strategy | Grodega Ep. 38

Welcome to Grovara – The Leading Global B2B Wholesale Marketplace!Expo West is around the corner, and this episode is your fast prep guide for how to work the floor like a pro. Peter Groverman breaks down the real strategy behind trade shows, how to plan meetings, which days matter most, and how to avoid wasting steps and time when the show is packed.We also spotlight two products headed into the Expo conversation. First, Prima Bar gets a live taste test with a first-time guest (brutal honesty encouraged), plus a quick breakdown of what matters most in today’s bar aisle, including protein, sweeteners, and ingredient callouts.Then Grovara introduces cleaning supplies on the platform for the first time, featuring Coco Clean laundry products. Peter talks through why plastic-free packaging, recyclable paper, and lower-water formats are gaining traction, and why “smell good” is an underrated form of product marketing when you’re meeting people all day.If you’re heading to Expo West, or you want help setting meetings with buyers and brands, this episode lays out the playbook.Chapters: 00:00 Expo West is coming, the real vibe of the floor00:37 Product focus: Prime Babar + cleaning supplies hit Grovara01:10 Why Coco Clean stands out (plastic free, recyclable, “you smell good”)02:02 The Grovermann name story, Ellis Island and “Grover’s man”03:55 Prime Babar taste test with Nisha (mocha bar, honest verdict)05:35 What a trade show really is, and why Expo West is different07:23 How Grovara runs Expo, bringing international buyers booth to booth08:45 Expo meeting strategy (best days, avoid the last day, map your route)11:11 What to wear, how to survive the snacks, and prep like an athleteGrovara is revolutionizing the way better-for-you (BFY) brands, Consumer Packaged Goods (CPGs), and international buyers connect, transact, and scale. Our AI-powered platform streamlines global trade, making it easier than ever to expand into new markets.For Brands: Expand internationally with seamless logistics, compliance, and marketing support.For Buyers: Discover & source premium health, wellness, and organic products from trusted suppliers.For Service Providers: Partner with us to power global commerce with technology-driven solutions.What We Offer:Cross-border wholesale made easySaaS-driven marketplace with powerful data insightsSimplified compliance & global fulfillmentDigital payments & trade automationJoin the Future of B2B Commerce!Sign up today: www.grovara.comContact us: [email protected] Us on Social Media:Website: https://www.grovara.comInstagram: https://www.instagram.com/grovaraLinkedIn: https://www.linkedin.com/company/grovaraFacebook: https://www.facebook.com/grovaraTwitter/X: https://twitter.com/grovaraYouTube:https://www.youtube.com/@grovaraincSpotify: https://open.spotify.com/show/2kaW2tvRgxa4WlINuaaMgE?si=2036f25c8eb54468Apple Podcast: http://bit.ly/4eYAkirSubscribe & Stay Updated!We post expert insights, success stories, and industry trends to help brands and buyers scale globally.#ExpoWest#CPG#GroDegaPodcast