Exposing the Google Local Service Ads Scam in Home Services: A Marketer's Insight episode artwork

EPISODE · Jan 11, 2024 · 14 MIN

Exposing the Google Local Service Ads Scam in Home Services: A Marketer's Insight

from The Near Memo · host Greg Sterling, Mike Blumenthal & David Mihm

Send us Fan MailJoin us in this eye-opening discussion with Zachary Dotson, an experienced marketer in the home services industry, as he sheds light on a rampant scam in Google Local Service Ads. Learn how fake companies are exploiting the system with stolen licenses and profiles, bait-and-switch pricing tactics, and the impact on legitimate businesses and consumers. Discover the challenges faced in tackling these scams and the response from authorities and Google. This conversation with Mike Blumenthal from Near Media is a must-watch for anyone in the service industry or those who use online ads for home services.The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Episode metadata supplied by the publisher feed · Published Jan 11, 2024

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Send us Fan Mail Join us in this eye-opening discussion with Zachary Dotson, an experienced marketer in the home services industry, as he sheds light on a rampant scam in Google Local Service Ads. Learn how fake companies are exploiting the system with stolen licenses and profiles, bait-and-switch pricing tactics, and the impact on legitimate businesses and consumers. Discover the challenges faced in tackling these scams and the response from authorities and Google. This conversation with Mik...

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Exposing the Google Local Service Ads Scam in Home Services: A Marketer's Insight

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