Exposing the World of Ads | Ricky Solanki

Everyone’s talking about AI. Few understand how it’s really reshaping the way we buy.In this episode of Oxford Talks, Ricky Solanki, co-founder of PUSH, discusses the hidden world of digital marketing. Ricky explains how consumer behaviour has shifted from Yellow Pages to Google, then to social media, and now to AI-driven search and commerce. Instead of a long journey from research → consideration → purchase, people are moving straight from thought → action, often without realising it. Ricky has seen every shift in how we buy, sell, and trust. Now, he reveals why the next wave of change will be faster and scarier than anything before. We explore:👉 How AI is collapsing the journey from research to purchase.👉 Why platforms like TikTok and YouTube are racing to control the future of commerce.👉 The surprising ways small businesses can outsmart big brands.👉 The trust crisis ahead, where even reviews and testimonials might be AI-generated.