Exposure Therapy

Yes, that’s custom lycra at Burning Man 2012. PLOT TWIST at 90 seconds. And yes, there’s a genuinely useful business lesson hiding in there. In this week’s Fink Tank, we argue why you need to bang on about your core messages way more than feels comfortable. Because the thing you’ve repeated 100 times? Your audience has maybe heard… once. Which is once more than you wish you’d seen the moustache I was rocking in 2012.