Express 04: Logic Meets Magic

This week, Dr. Kippen discusses Brand Creative with the help of Evviva Brand's Creative Director, Amo Bassan. How does insight and strategy become a concept? And how does a creative concept come to life in the form of art? What is the job of art in the context of a brand, and how is it different from the art you see elsewhere enjoyed at the museum? Follow along with Amo's blog post at www.evvivabrands.com/blog