Extended Moment: Guy Raz: Why 99% of Businesses Fail & This Secret Made Apple, Pixar, & Elon Musk Billions!

In this moment, the host of ‘How I Built This’, discusses the lessons he has learned from interviewing over 20,000 people, ranging from global CEO’s, superstars to rural shepherds in Afghanistan.  Guy has built his career on the idea that every business is a story, and this business must tell this story to itself and others. He believes that all successful founders share common traits and outlooks, such as: fearing the regret of not trying more than the fear of failure. Believing in their product so much that they have almost superhuman endurance, and continue despite multiple failures. Guy also says that the most successful founders often don’t do it alone and have a co-founder to help them withstand the highs and lows of entrepreneurship.You can learn more about Guy’s podcast How I Built This, here: https://g2ul0.app.link/oj8DA9i7kNb You can learn more about the new kids toy line by Guy’s family podcast Wow in the World, here: https://g2ul0.app.link/vvcHFH16kNb Learn more about your ad choices. Visit megaphone.fm/adchoices This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theexperienceplus.substack.com