Extra Extra, Read all about it! Data Analytics is driving growth at the Globe
from Big Data Beard Hosted by Big Data Beard
“Ink or pixels, journalism doesn’t change.” The team sits down with Greg Doufas, CTO of The Globe and Mail, the national Canadian newspaper and a 170 year old media company, to explore how data analytics is being used to enhance customer experiences, drive engagement and fuel growth. Erin K. Banks & Cory Minton dive into the pages of this brilliant company’s history and understand how The Globe and Mail is using analytics to write their future by retaining and capturing new subscribers through their digital transformation. to get 20% off conference passes! Full show notes can be found at http://bit.ly/BDB_EP27. Music from this episode is by Andrew Belle.
Embed this episode
No transcript yet.