Extra Shot | Making a Case for Dark Roast Ep. 10

from Covoya Coffee Podcasting Network · host Mike Ferguson

TakeawaysThe absence of dark roast options in specialty is puzzling.35% reported drinking dark roast, while only 12% light roast.Consumer preferences shift significantly after age 40.Dark roast consumption is higher among older demographics.Specialty coffee roasters should offer dark roasts for business growth.Good roasting skills are essential for quality dark roasts.The coffee industry has shifted towards lighter roasts in recent years.Understanding consumer preferences can drive better business decisions.Theme music: Dark Symphony Written blog: Making a Case for Dark Roast Part of The Covoya Coffee Podcasting Network TAKE OUR LISTENER SURVEY Visit and Explore Covoya!

Episode metadata supplied by the publisher feed · Published Jun 5, 2025

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In this audio blog, Mike discusses the trends in coffee roasting preferences, particularly the underrepresentation of dark roasts in specialty coffee. He highlights data from the National Coffee Association that reveals a preference for dark roasts among consumers, especially those over 40. Mike thinks that specialty coffee roasters should include a dark roast option in their offerings.

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Extra Shot | Making a Case for Dark Roast Ep. 10

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