Extra Shot | Making a Case for Dark Roast Ep. 10
In this audio blog, Mike discusses the trends in coffee roasting preferences, particularly the underrepresentation of dark roasts in specialty coffee. He highlights data from the National Coffee Association that reveals a preference for dark roasts among consumers, especially those over 40. Mike thinks that specialty coffee roasters should include a dark roast option in their offerings.
Episode 10 of the Covoya Coffee Podcasting Network podcast, hosted by Mike Ferguson, titled "Extra Shot | Making a Case for Dark Roast Ep. 10" was published on June 5, 2025 and runs 8 minutes.
June 5, 2025 ·8m · Covoya Coffee Podcasting Network
Summary
In this audio blog, Mike discusses the trends in coffee roasting preferences, particularly the underrepresentation of dark roasts in specialty coffee. He highlights data from the National Coffee Association that reveals a preference for dark roasts among consumers, especially those over 40. Mike thinks that specialty coffee roasters should include a dark roast option in their offerings.
Episode Description
Takeaways
- The absence of dark roast options in specialty is puzzling.
- 35% reported drinking dark roast, while only 12% light roast.
- Consumer preferences shift significantly after age 40.
- Dark roast consumption is higher among older demographics.
- Specialty coffee roasters should offer dark roasts for business growth.
- Good roasting skills are essential for quality dark roasts.
- The coffee industry has shifted towards lighter roasts in recent years.
- Understanding consumer preferences can drive better business decisions.
Theme music: Dark Symphony
Written blog: Making a Case for Dark Roast
Part of The Covoya Coffee Podcasting Network
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