EPISODE · Jun 5, 2025 · 8 MIN
#10 Extra Shot: Making a Case for Dark Roast
from Covoya Coffee Podcasting Network · host Mike Ferguson
TakeawaysThe absence of dark roast options in specialty is puzzling.35% reported drinking dark roast, while only 12% light roast.Consumer preferences shift significantly after age 40.Dark roast consumption is higher among older demographics.Specialty coffee roasters should offer dark roasts for business growth.Good roasting skills are essential for quality dark roasts.The coffee industry has shifted towards lighter roasts in recent years.Understanding consumer preferences can drive better business decisions.Theme music: Dark Symphony Written blog: Making a Case for Dark RoastVisit and Explore Covoya! TAKE OUR LISTENER SURVEY
What this episode covers
TakeawaysThe absence of dark roast options in specialty is puzzling.35% reported drinking dark roast, while only 12% light roast.Consumer preferences shift significantly after age 40.Dark roast consumption is higher among older demographics.Specialty coffee roasters should offer dark roasts for business growth.Good roasting skills are essential for quality dark roasts.The coffee industry has shifted towards lighter roasts in recent years.Understanding consumer preferences can drive better business decisions.Theme music: Dark Symphony Written blog: Making a Case for Dark RoastVisit and Explore Covoya! TAKE OUR LISTENER SURVEY
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#10 Extra Shot: Making a Case for Dark Roast
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