Extrait [Benjamin Deblicker] - Le sponsoring maillot, un outil de communication au fort ROI !

from EXTRA TIME · host ISG Sport Business Management

Dans cet extrait, Benjamin Deblicker, Directeur Commercial France de SPORTFIVE revient sur la puissance médiatique du sponsoring maillot et l'exposition offerte, notamment d'un club de football professionnel."Il y a encore beaucoup de clichés sur le sponsoring. On essaie de casser les idées reçues. Il y a un vrai travail d’éducation à faire sur le secteur""Le maillot reste un outil très visible. C'est un média en terme de ROI. En moyenne, c'est un X13 en équivalent média".Question bonus pour vous chers(es) auditeurs(trices) : Un logo sur le maillot d'un club, est-ce clivant ?Episode intégral : https://smartlink.ausha.co/extra-time-isg-sport-business/benjamin-deblicker-directeur-commercial-france-de-sportfiveA propos : L’ISG Sport Business Management est le programme de l’ISG entièrement dédié aux métiers du sport business. Présente à Paris, Lille et Lyon, l’école forme les passionné(e)s du secteur à devenir des talents engagés et prêts à porter les valeurs du sport en France et à l’international. Fondée en partenariat avec tous les acteurs forts de l’industrie, l’ISG Sport Business Management construit des cursus spécialisés (Bachelor & MBA) et développe des expériences pédagogiques uniques auprès de ses étudiants. https://isg-sport.com/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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