Extraordinary Joe 02 Episode: Jonathan Rubenstein of Joe Coffee

Some people leave everything behind to build something special. Extraordinary Joe is a podcast that finds those people, sits down with them and goes deep.Host Jeremy Lyman, co-founder of Birch Coffee in New York City, brings a rare insider's perspective to every conversation. From the first spark of an idea to the moments that almost broke them, these are the real stories behind the places that feel like home.Because a truly great coffee shop is never just about the coffee.Episode 02 : I sit down with Jonathan Rubinstein the founder of Joe Coffee, to talk about what it really took to build one of New York City's most iconic coffee brands. The risk, the vision, and what keeps him excited about his work today. I'm also thrilled to call Jonathan a friend. Watch on YouTubeFollow us on Instagram:   @extraordinaryjoepodcast @coffeedogguy