Eye-Opening! How to Get Visitors on My Website | Ep. #268

Getting eyes on your property online is the best way to start your guest’s journey, so when planning your marketing you have to ask “how to get visitors on my website”. Here’s how.“How do I get potential guests to visit my website?” At some point, that thought crosses the mind of every hotelier/innkeeper with a website.Whether you’re you are looking to reopen in the near future or have been operating your property for a while, trying to attract your first or your 1,000th visitor, generating more traffic to your hospitality property is a crucial part of growing your business. If your site is properly optimized for conversions, getting an increase in web traffic could mean more visitors and bookings.From a marketing perspective, the good news is the process of getting your first visitor versus your 1000th is the same.How to get visitors on my website - 15 proven, high-impact tactics.1. Manage a ‘Google My Business listingGoogle My Business is an essential tool for any website.https://www.google.com/business/Using Google My Business, you can input your hotel’s contact information into automatically optimized fields, as well as recent photographs and guest reviews within your listing.2. New Content Creation Create a blog and set up a consistent publishing schedule.Blog articles are among the most popular types of content. They provide evidence of your knowledge, boost your credibility, and help bring in traffic from search engines.Keep in mind, consistency and quality matter far more than quantity.3. Old Content OptimizationIf you have old content on your blog or website, don’t let it pine away into oblivion.You can revisit old content and update it with more relevant references.Republish it with a new date so it goes to the top of your blog.Continue reading, watching, listening and I’ll share 12 more high-impact tactics for driving more traffic to your property website…⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:https://keystonehpd.com/eye-opening-how-to-get-visitors-on-my-website-268Post COVID-19 Action Planhttps://KeystoneHPD.com/PostCovid19ActionPlan Get Your INNsider Tipshttps://KeystoneHPD.com/INNsider-TipsJoin one of your private groupshttps://keystonehpd.com/private-groupsSay hi on socialFacebook: https://www.facebook.com/KeystoneHPDTwitter: https://twitter.com/KeystoneHPDLinkedIn: https://www.linkedin.com/company/keystone-hospitality-developmentListen to The Hospitality Property School PODCAST herekeystonehpd.com/hospitality-property-school-podcastsYouTubehttps://youtu.be/GNweqQ0QW54A Division of Keystone Hospitality Property Development