EYELUV - Looking Through a Different Lens (Adventures in Commercialization)

Pop-Ups Are Popping off.  The host for this show is Xoe Heeney.  The guest is Della Rae Howard.   EYELUV is a local Portland, woman owned and operated eyewear pop-up shop that specializes in festival-influenced sunglasses. The company has everything from dark lenses, to brightly colored lenses to clear lenses that come in all different shapes and sizes. Prices range between $20 to $30 per pair depending on style. She even offers a discount if you buy 2 or more! This week, Della Rae Howard joins us in explaining her tips and tricks to marketing her self-run business. We learn about how she continued to stay successful during COVID with a business that thrives off of in-person events, and receive some advice for other small businesses in the pop-up shop style business setting. The ThinkTech YouTube Playlist for this show is https://www.youtube.com/playlist?list=PLQpkwcNJny6njj0JdSBjiXJZ57FSr1c1v Please visit our ThinkTech website at https://thinktechhawaii.com and see our Think Tech Advisories at https://thinktechadvisories.blogspot.com.