EPISODE · Apr 22, 2026 · 8 MIN
Eyes Are Optional
from Sounds Profitable
What platforms record and what podcast consumers are actually doing can be two different things.New research from Edison Research introduces "Audio Primes" — the 22% of podcast consumers who listen to 75% or more of their podcasts as audio — finding that this segment skews younger, more educated, and higher-earning than the average podcast listener, upending common assumptions about who chooses audio-first consumption. Ninety percent of Audio Primes use YouTube for podcast listening, but predominantly as audio infrastructure with screens off or minimized, revealing a significant gap between video platform metrics and actual podcast listening behavior. Written by Tom WebsterEdited and narrated by Gavin GaddisText and audio edited by Gavin GaddisFind the full article here on Sounds Profitable.
What this episode covers
What platforms record and what podcast consumers are actually doing can be two different things.New research from Edison Research introduces "Audio Primes" — the 22% of podcast consumers who listen to 75% or more of their podcasts as audio — finding that this segment skews younger, more educated, and higher-earning than the average podcast listener, upending common assumptions about who chooses audio-first consumption. Ninety percent of Audio Primes use YouTube for podcast listening, but predominantly as audio infrastructure with screens off or minimized, revealing a significant gap between video platform metrics and actual podcast listening behavior. Written by Tom WebsterEdited and narrated by Gavin GaddisText and audio edited by Gavin GaddisFind the full article here on Sounds Profitable.
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Eyes Are Optional
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