Eytan Bensoussan, Ferst Digital
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Eytan Bensoussan joins us and shares his thoughts on customer experience from a fintech perspective. His thoughts are if you’re creating a new option, the role of the bank should be different. And so in servicing small business owners, Eytan’s point of view is the role of the bank should be a first line of defense against the burdens of financial management. Accounting, Expense Management, Cash Flow Insights are either done on the side or are extremely expensive to have done. He’s set up shop to absorb data and repurpose it for the client. And so, he’s disrupting an industry, he’s disrupting technology and he’s disrupting customer service and customer experience in the name of the customer. He has set up a financial institution where the product is customer experience.
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