Fabian Geyrhalter on Women Worldwide

Fabian Geyrhalter, the founder of FINIEN, an LA-based brand consultancy, joins host Deirdre Breakenridge on Women Worldwide. Fabian is the author of the book How to Launch a Brand: Your Step-By-Step Guide to Crafting a Brand - From Positioning to Naming and Brand Identity. He is also published internationally by the Washington Post, Graphis, Communications Arts and the Huffington Post. On the show, Fabian takes a deep dive into the meaning of a brand and what it takes to prepare for a brand launch. He shares what entrepreneurs get wrong 99% of the time when it comes to branding. As a result, he offers a step-by-step guide for those entrepreneurs who are bootstrapping but know brand development really matters far beyond a product or service they offer. In addition to discussing company branding, Fabian also shares his thoughts on personal branding, how technology affects a brand and why you should align with the right people. A little more about Fabian Geyrhalter … Fabian is an active jury member of the Academy of Interactive & Visual Arts. As the winner of 23 American Graphic Design awards, he is frequently invited to judge international design competitions. Fabian has served as an adjunct professor at USC and Art Center College of Design and he's currently an Advisory Board Member of the Santa Monica College. You can connect with Fabian on LinkedIn and Twitter @FINIENinsights