Fable & Mane with Co-Founder & CEO Akash Mehta

​​When they were young, Nikita and Akash Mehta would listen to their grandmother tell them stories as she cared for their hair. Those golden memories would, years later, inspire the two siblings to create a modern hair wellness brand, Fable & Mane, inspired by 4,000-year-old Indian beauty secrets.Launching a business is always a challenge, but launching during a pandemic is a special kind of difficult. Yet Akash and the team took full advantage of the storytelling that is at the heart of the brand to leverage the fact that, as many people stayed home, they naturally gravitated toward self-care and wellness.In this episode, Akash also shares:The unique challenges (and rewards) of building a business with a siblingThe use of TikTok to drive impressions and engagementThe Fable Fund and the company’s passion for giving backAkash’s desire to foster collaboration over competitiveness with others in the industryYou’ll also find out some of the challenges that Akash and the company faced during the pandemic and get more insight into why this is a brand to watch.This episode is brought to you by Wavebreak. 8-figure ecommerce stores hire Wavebreak to turn email marketing into a top revenue driver.Most ecommerce brands don’t email right... and it costs them. At Wavebreak, our ecommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co