Fabric company automates sales process using iPads

A fabric manufacturing company recently put iPads in the hands of its sales reps loaded with a database that allows them to demo products, show sales presentations and take orders on the road. The mobile application has reduced redundant paper and data entry processes, improved management’s insight into current sales and orders, and allowed sales reps to focus their efforts on their clients instead of their paperwork. Interview with Marty Thomasson.