EPISODE · Jul 15, 2026 · 51 MIN
Fabrice Haiat (YOOBIC): Building the Category Leader in an Untapped Market 🧭
from Zero to One
Fabrice Haiat serves as CEO and Co-Founder of YOOBIC, the AI-powered platform helping frontline and deskless teams in retail, hospitality, and logistics communicate, train, and execute. YOOBIC has raised a total of $80 million in funding, including a $50 million Series C round in 2021, and is used by more than 350 global brands, including Ralph Lauren, Levi's, and Puma, to support over 3 million frontline employees worldwide. The company's investors include Highland Europe, Insight Partners, and Felix Capital.AGENDA:00:01:04 - Who is Fabrice Ayat? Building Yoobic from Scratch00:09:52 - How Yoobic Was Started and the Problem It Solves00:12:45 - How to Find a Real Customer Pain Point00:15:40 - How to Get Your First B2B Customers00:18:50 - Enterprise Sales Tips: How to Sell to Large Companies00:21:22 - Enterprise Security, Compliance & Winning Customer Trust00:24:32 - How Yoobic Scaled Sales and Marketing Globally00:27:37 - Best AI Tools Every Startup Should Be Using00:30:17 - How AI Is Changing the Way Companies Work00:32:56 - The Future of AI User Interfaces00:34:36 - AI Agents: The Next Big Business Opportunity00:36:38 - Scaling a Startup Team Without Losing Focus00:38:29 - When Should a Startup Expand to the US?00:41:58 - How and When to Raise Venture Capital00:44:42 - The Future of AI, Robotics & Automation00:45:38 - Entrepreneur Habits That Built a Billion-Dollar Company00:48:37 - Biggest Startup Mistakes and Lessons Every Founder Should Know
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Fabrice Haiat (YOOBIC): Building the Category Leader in an Untapped Market 🧭
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