Face Time Wins: Why Live Conventions Still Power Branding, Revenue, and Community

Are trade shows dead — or more important than ever? Thom Mozloom sits down with his brother Jack (VP of Public Affairs & Marketing, NCPA) to unpack why in-person conventions still win for networking, branding, and sales, plus smart tips on marketing, booth strategy, and when to skip the pricey keynote. Listen for real-world advice, surprising booth hacks (yes, a petting zoo!), and where to learn more: NCPA.org. Subscribe for more marketing + event insights.