Facebook Ad Limits Are Crushing Growth (Here's the Fix)

In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Daricus Releford, CEO and Co-Founder of StoreCash. StoreCash is disrupting the cashback space by maximizing customer returns through a subscription model that delivers 7-15% savings across 400+ major retailers. Unlike traditional cashback platforms that keep a portion of merchant commissions, StoreCash passes maximum value to customers for a $24 annual fee. The company has reached nearly $1M ARR by targeting budget-conscious consumers, primarily women aged 30-36, many of whom are mothers. Through strategic paid acquisition and market education, Daricus has built a sustainable consumer fintech business while navigating the unique challenges of mobile app monetization. Topics Discussed: Transitioning from B2B big tech roles to consumer app entrepreneurship Discovering and pivoting to the right ICP through data-driven insights Building a subscription model that maximizes customer value over platform profits Navigating Facebook advertising limitations and scaling challenges Working with performance marketing agencies vs. in-house teams Balancing customer feedback with forward-thinking product decisions Market education strategies for disrupting established cashback platforms