Facebook Ad Troubles: Understanding The Drop And How To Fix It | #142 Brendan Hughes

This episode of the Ecommerce Coffee Break Podcast features a conversation with Brendan Hughes, CEO at Optily. We discuss why Facebook Ads performance has fallen and what can be done about it.On the Show Today You’ll Learn:How did Apple iOS 14.5 affect Facebook adsIs Facebook advertising still worth itHow to shift budgets in your ad campaignsWhat is an ads trading deskWhat is Optily's role in helping Shopify merchants with paid advertisingBrendan Hughes has worked in eCommerce marketing for decades on both the ad-selling and ad-buying sides of the business. Throughout the years, he’s seen the issue of walled gardens and siloization of data from platforms such as Facebook and Google come up as a problem again and again. Since 2019, Brendan has led the team at Optily where he is focused on solving this problem for Shopify merchants. Optily self-service app enables merchants to optimize their cross-channel ad spend instantly across campaigns to grow sales.Links & ResourcesWebsite: https://www.optily.com/Shopify App Store: https://apps.shopify.com/optilyLinkedIn: https://www.linkedin.com/company/optily/Episode SponsorToday’s episode is made possible by our friends at BundleBuilder.With 5 years+ in the app store, Bundle Builder is the OG bundling app for Shopify stores!Bundle Builder creates custom bundles that will help you dramatically increase your AOV. The powerful discount engine builds offers and deals like %, fixed, or tiered discounts, plus you can easily get creative with custom product kits and gift boxes.Let your customers choose their bundle contents for a personalized experience or set up pre-built bundles, one click and it’s in the cart.Install today and schedule a call with our onboarding specialist. We look forward to bundling with you! More info and app download at https://www.bundlebuilder.app/Subscribe & Listen Everywhere:Listen On: ​clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastBy rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee hereI'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/