Facebook Ads: Choose A Profitable Niche

An episode of the The Funnel Vision Method Podcast podcast, hosted by Eric Dahl, titled "Facebook Ads: Choose A Profitable Niche" was published on December 24, 2018 and runs 12 minutes.

December 24, 2018 ·12m · The Funnel Vision Method Podcast

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Summary

In today’s article, I’m going to talk to you about the 3 elements you’re going to have in place before you can ever be successful with Facebook Ads (any advertising for that matter). So far, in previous articles, we’ve covered: * Advertising On Facebook, click here to catch up. * Facebook Ads: Choose A Profitable Niche, [YOU ARE HERE] If you said a Facebook account, you’re only like .01% right! The problem is, most businesses… … think, to be successful, is just a matter of just getting their name out there. They think if I just spend enough money on Facebook ads, throw enough ads out there, I’ll eventually capture my audience’s attention and they’ll do business with us!  So, they spend thousands upon thousands of dollars on ad spend, but when the smoke clears, the needle never moved. Not even an inch. And that’s typically when they tell me Facebook ads don’t work for “my business, we’re too special.”  One of the reason’s Joel Rimmer, one of my clients, was able to be successful out of the gate, within 7 days of launching his campaign… Is because he and his team took the time to develop these 3 elements, working behind the scenes, to bolster their results in tandem with the campaign itself: One, you need a strong brand. Joel’s business had been around for 80 years. A business doesn’t survive that long without a strong brand! Two, you need a blog that encapsulates your brand. This isn’t about gorgeous graphics or whatever. Joel’s blog wasn’t anything special in terms of design but it did an incredible job at communicating their message in a way that’s attractive to their audience. Lastly, you need a product or service to sell. In other words, an offer that your audience can get excited about! If you’re going to use any type of advertising, then you of course need something that’s worth advertising! I repeat, the offer you’ll be advertising needs to be compelling and exciting enough that your audience wants it. Surprisingly, most businesses don’t take the time necessary to make sure their message is outstanding, so their brand falls flat on deaf ears. There’s too many businesses advertising online now so average just isn’t going to cut it anymore! I asked Joel his thoughts on our process implementing the Proven Facebook Ad Formula. And here’s what he said, “Eric has really helped us integrate new social media, email marketing and digital marketing strategies. There are many avenues to promote and market your business. And it’s hard as a business owner to know which way to go… …where to spend your advertising dollars…  …and we know that we need to promote….  The world’s been changing. The old ways of marketing are definitely changing. The newspaper, radio and television.  And digital is where…  …for our business and most businesses…  …where a lot of people are getting information is online…  …where they are researching products.  And we need to redo the way we market and how we promote our business so that people in our market understand what we have to offer and why they should do business with us.” Are you getting this? I agree what Joel said is true, don’t you? The good news is that with all the changes comes a lot of opportunity. Our clients continue to show us that making the leap from offline advertising to online can result in explosive growth for your business, moving forward. That is, if you implement proven Facebook ad formulas like Joel. That’s why I believe Facebook can work for you, too. I documented our process and put together a FREE report that you can download here that l...