Facebook Ads Negative Keywords Stop Wasted Spend

In this episode of Facebook Ads with Fexingo, Lucas and Luna explore the unsung hero of efficient ad spend: negative keyword targeting. With CPMs climbing in mid-2026, every wasted impression hurts. Using the example of a high-end furniture retailer, they show how excluding terms like 'cheap' or 'used' before launch can cut cost-per-acquisition by 30%. They discuss Meta's keyword exclusion lists, placement-level controls, and how to find your worst-performing search terms via the search terms report. Plus, a practical tip on updating exclusions weekly to stay ahead of search trends. If you're running Facebook ads and haven't touched your negative keyword list, this episode will change your approach. #FacebookAds #NegativeKeywords #AdSpendEfficiency #MetaAds #PaidSocial #DigitalMarketing #Targeting #FurnitureRetail #SearchTerms #KeywordExclusions #CPM #ROI #AdOptimization #MarketingStrategy #FexingoBusiness #BusinessPodcast #SocialMediaAdvertising #MarketingTips Keep every episode free: buymeacoffee.com/fexingo