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Facebook Ads : Retrait de l’attribution à 28 jours? episode artwork

Oct 7, 2020 27 min

Facebook Ads : Retrait de l’attribution à 28 jours?

from Social Scaling Hosted by J7 Media

Dans la dernière semaine de septembre, Facebook a annoncé le retrait progressif de sa fenêtre d’attribution à 28 jours. Cette annonce peut paraître « choquante » pour certains annonceurs, mais elle était à prévoir étant donné la volonté des différentes plateformes à protéger les données des utilisateurs. Antoine Dalmas, analyste en publicité Facebook chez J7 Media, est avec nous aujourd’hui pour en parler. Ensemble, nous allons discuter de cette annonce et de ce que Facebook recommande pour le futur. Guide : https://bit.ly/35H5edI Bonne écoute ! L’équipe de J7 Media

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Facebook Ads : Retrait de l’attribution à 28 jours?

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