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EPISODE · Apr 29, 2022 · 5 MIN

Facebook Conversion Api: Jak na to?

from Podcasty o online marketingu od MarkMedia · host Marek Wiener

Aktuálně velmi zásadním tématem z oblasti sociálních sítí je nastavení Facebook Conversion API, označováno také jako CAPI. Facebook musel přejít na jaře roku 2021 na vlastní řešení měření konverzí z důvodu cookies třetích stran nebo trackování uživatelů na zařízeních iOS 14.5. CAPI je navíc již dostupné i na největší e-shopové platformě Shoptet. Ten však s nasazením dost otálel, takže ho neočekávaně předběhl i Eshop-Rychle. Nicméně tuto novinku máme již k dispozici, a proto se na ni pojďme podívat blíže.

Episode metadata supplied by the publisher feed · Published Apr 29, 2022

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