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Facebook è morto, Instagram è cambiato, e Tik Tok? episode artwork

EPISODE · Dec 27, 2024 · 19 MIN

Facebook è morto, Instagram è cambiato, e Tik Tok?

from Ospitalità 4.0 - Slope Podcast · host Marco Matarazzi e Edoardo Ridolfi

Ep. 299: Nella puntata 299 del podcast Ospitalità 4.0, Edoardo e Marco provano a spiegare come stanno cambiando i social network e quale ruolo possono avere per il marketing alberghiero.Facebook sembra ormai destinato a un utilizzo prevalentemente legato alle sponsorizzazioni, mentre Instagram ha evoluto il suo focus sui contenuti video con i Reel. E TikTok? È una piattaforma con grandi potenzialità, ma davvero adatta per promuovere hotel? Nel podcast, Edoardo e Marco analizzano come scegliere il social più adatto per le strutture ricettive, valutando vantaggi e limiti di ogni piattaforma. Particolare attenzione è dedicata all’importanza di contenuti autentici e creativi, come raccontare una colazione memorabile o collaborare con influencer. Infine, uno sguardo a YouTube: può essere una risorsa valida per gli hotel o è un canale poco strategico?

Episode metadata supplied by the publisher feed · Published Dec 27, 2024

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Facebook è morto, Instagram è cambiato, e Tik Tok?

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