Facebook Franchise Tip of the Week: Get More Engagement in the Newsfeed

Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each week, courtesy of Social Joey. Stop worrying about gaming “the algorithm” – success on the Facebook Newsfeed is all about how engaging your content is, not for everyone, but for specific individuals in your community. We’ll talk about the layers of checkpoints in Facebook’s levels of machine learning, and how every consumer’s experience is now customized. Think about what YOUR customers want that will lead them to more engagement and ultimately a purchase! We’ll also share the strategy of testing content types as organic posts and using those results to dictate your paid strategy.  Need help with Facebook for your Franchise system? Check out SocialJoey.com! Shout out to Franchise Dictionary Magazine – check out the new February issue today!