Facebook Groups as a Lead Pillar with Marisa Lindsay and Dubs | Ep 069

Facebook Groups. They’re the foundation of the introvert-friendly strategy that jump-started Marisa Lindsay’s real estate business, serves as the foundation for her real estate team in Colorado Springs, and fuels a growing referral network across the country.Learn from the founder of The Collective by Marisa Lindsay, as well as from their TC/CTO/problem solver, Dubs (including how she got that nickname). They’re a Visionary/Integrator duo whose relationship started as a real estate agent and a home buyer.In addition to the production of their local, in-town agents, they had nearly 20 closings in March through the referral network - all driven by about 60 Facebook Groups (and counting).In this conversation: what the strategy is, how they developed the strategy, how they sell without selling, and how they set it up in other markets.They walk us into their four-agent team and its staff, how they developed the Facebook Groups strategy, how they extended it into other markets, when and why they moved the team into a proper CRM, key pieces of their tech stack, and more!Watch or listen to this conversation to learn:- Key elements to building the highest-performing team in your market, including creativity with execution and a Visionary with an Integrator- Selling nearly 50 homes in year one with every deal generated through a Facebook Group- The three characteristics (or “the trifecta”) that Marisa saw in a client that led to her extending an offer to join the team- Specific roles on their small team in Colorado Springs that also supports a network of agents across the US- Foundations of the Facebook Groups strategy that’s the foundation of the team and the referral network- How sales conversations can happen on social media … without initiating sales conversations- Overcoming two myths about Facebook Groups- Why Facebook Groups functioned like a CRM for them- “The amount of leverage is undeniable” - the vision that motivated a move to a proper CRM- How Marisa went from Chief Skeptic to top user of their CRM- Logistics behind and lessons learned from the referral network- How they’re building community and courses for introvertsAt the end, learn about McNeese State as must-see TV, splurging on “magical” experiences, and the “why” behind things.Marisa Lindsay and Dubs:- https://www.instagram.com/the_marisa_lindsay/ - https://www.facebook.com/marisa.lindsay2 - https://www.facebook.com/dealswithdubsReal Estate 4 Introverts:- https://www.facebook.com/groups/re4introvertsReal Estate Team OS:- https://www.realestateteamos.com- https://linktr.ee/realestateteamos- https://www.instagram.com/realestateteamos/