Facebook likes: do they matter?

Many companies are now investing increasing proportions of their budget to social media marketing. But is investing in a Facebook page with interesting content a good way to invest a company's sometimes limited marketing budget? Two research students at CJBS, Joe Gladstone and Jon Jachimowicz, share the results of their research into the benefits to a company of Facebook likes. An interview with Conrad Chua, Head of Marketing and Admissions for the Cambridge MBA.