Facebook likes: do they matter?
from CambridgeJBS Hosted by Cambridge Judge Business School
Many companies are now investing increasing proportions of their budget to social media marketing. But is investing in a Facebook page with interesting content a good way to invest a company's sometimes limited marketing budget? Two research students at CJBS, Joe Gladstone and Jon Jachimowicz, share the results of their research into the benefits to a company of Facebook likes. An interview with Conrad Chua, Head of Marketing and Admissions for the Cambridge MBA.
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This episode is 12 minutes long.
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This episode was published on January 22, 2014.
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