EPISODE · Oct 4, 2010 · 21 MIN
Facebook Marketing Campaign Measurement Briefing
from On the Record...Online · host Eric Schwartzman
A commonly asked questions in my marketing seminars is how do you measure the ROI of a Facebook marketing campaign? With 500,000 million users and 11 percent of all time spent online, the potential of Facebook for public relations and public affairs professionals is huge. But given how basic the measurement options are at…
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