EPISODE · Mar 22, 2022 · 27 MIN
Facebook Marketing for the B2B Client
from Getting Granular · host Granular, Chris Cesar, Emily Martin
The big question - is your business a good fit for advertising on Facebook? (03:00)Prospective on the B2B marketing funnel (06:04)Don’t forget the creative (08:49)What does using Facebook correctly look like? (10:44)Audience retargeting (12:44)Lookalike audiences (15:20)Website visitors retargeting (17:00)The LinkedIn hack (18:11)Interest-based targeting (20:30)The Pros & Cons (22:34)
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What this episode covers
There’s a common misconception that Facebook advertising is only relevant for consumer-based products, leaving companies who focus on business-to-business services scratching their heads. But what are B2B audiences if not consumers for their company? 77% of all employees admit to browsing social media while on the clock, giving these B2B focused companies ample opportunities to reach their core audience while they may be in the purchasing mindset. Today we pull back on the curtain on this misconception to discuss all things B2B Marketing on Facebook with our very own Emily Martin. Let’s go!
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Facebook Marketing for the B2B Client
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