Facebook or Google, Which is Better for Lead Generation?

Send us Fan MailGoogle or Facebook? Which one actually works for lead generation—and which one is quietly draining your ad budget?This week on the Maven Marketing Podcast, Brandon and Caleb settle the score between the internet’s two biggest lead machines. With over a decade and millions spent across both platforms, they break down what’s working in 2024 and which media fits your business best.If you’re tired of expensive clicks with no calls… If your Facebook leads never pick up the phone… If you're stuck choosing between high cost or low quality…This episode will show you how to fix the equation.You’ll learn:Which platform delivers Today Customers—and which one builds Tomorrow CustomersHow to calculate real lead value (not just cost)Why your ad strategy should match the customer’s mindsetWhen to scale Google, when to lean on Meta, and why most winners do bothIt’s not about the media—it’s about matching the message to the moment. And that’s how you win.Click play and turn your ad dollars into dependable, scalable growth.00:00 Intro01:08 Lead Generation Is Not (Always) The Answer03:54 Do You Really Want the Transactional Customer?05:49 The Mindset of Facebook & Google Leads07:38 Google Pros14:18 Google Cons25:06 Facebook Ads Might Not Be What You Think...28:00 Facebook Pros37:24 Conclusion29:29 We Want To Help Your CampaignHost: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a