Facebook reach, a massive breach and influence marketing steps up

In our latest Marketing Companion Podcast, Tom Webster and I examine three ripped-from-the-headlines topics critical to digital marketing: A decline in Facebook reach? -- New research from several sources indicates that Facebook algorithmic tweaks could be dramatically depressing the visibility of brand posts to their audiences. We dissect this data and discuss whether this is real or something that could actually get much worse. Are we safe? -- Our last podcast covered 2014 marketing trends and I predicted that the "malignant complexity" of Internet systems would provoke more attacks to a vulnerable system. We look at the recent Target breach -- 40 million credit card profiles were stolen -- and an analyst remark that indicates something even more sinister could be going on here. Influence marketing trends -- An influence marketing company released some eye-popping data about the number of marketers who are actively paying influencers to promote their brands. The trajectory of this trend is remarkable and strikes at the heart of some moral issues of content creators. I think this will be a profound topic for 2014 and beyond and I think you will enjoy this lively debate! Are you ready for this? Of course you are! Here is the podcast, at your service: References in this podcast: Jim Tobin article on Facebook reach Agora Pulse article on Facebook reach Scott Stratten