Facebook's not-for-drinking IPA and the United Nations of marketing measurement

We have SKAdNetwork from Apple. We have Privacy Sandbox from Google. We have ID5 and Unified ID 2.0 and the IAB's Project Rearc. In short, we have many diverse solutions now competing for the future of marketing measurement. Plus, of course, IPA, or Interoperable Private Attribution from Facebook ... errr ... Meta. What is it? How does it work? Should you be thinking about it? And ... with all these different methodologies, how can marketers actually measure results across the board? Don't we need a United Nations of measurement to make this all make sense? We chat about all these questions with Singular CTO Eran Friedman.